Marketing and social media in the best sportswear brands

Nike and Adidas are two brands that are known worldwide and have a huge social media presence in different platforms like: Instagram, Facebook, Twitter and YouTube. Almost everyone knows about this brands and what they sell, this is due to their incredible marketing that is engaging with the public. They are also known for having quality products and we can see how they show this in their social media mainly with videos and images. Their visual content is incredible and they make sure every video or image that they post in their accounts in social media is showing what they want the consumer to see.

Now looking at each one of the brands separately we see some differences. Looking at 4 of the biggest social media platforms (Instagram, Facebook, Twitter and YouTube) we can see that Nike has more followers than Adidas, especially in Instagram and Twitter. Nike has always been known for having huge budgets for advertisements, and spending huge amounts of money making videos for their products which go into their social media accounts. Adidas has been keeping up with Nike for example having great athletes in their ads promoting their products as well as Nike, but one differences is that Adidas has also been using different kind of celebrities like Stormzy and Kanye West, which are famous artists that help them with their campaigns, and has been showing great results because they can target new customers with this strategy.

One of the most interesting things about the way Nike and Adidas handle marketing is that they are not afraid of being creative and do things that have not been done before. Another interesting strategy that Nike and Adidas are using with the social media, is that they want to be connected and interacting with the customers more. This means that the customers are constantly looking at different contents in their different social media accounts, one clear example of this was the strategy that Adidas used in the 2014 soccer world cup where they were constantly posting content and interacting with the consumers showing interviews, news about what was happening in Brazil and with the players. Which is a way that the brands make the customers feel more connected and closer to the athletes and the brand and its products. This is very important for companies like Nike and Adidas because they are creating a customer base in which usually the customers are loyal to the brand.


The reason why Nike and Adidas are the biggest sportswear brands is because they have great quality in their products, but also because they have been innovative in the way they advertise and the way they manage their social media accounts. Also Nike and Adidas have something similar which is they have a clear strategy for their social media accounts. They have one account that is for the brand as a whole, but they have different accounts that are separated by sports like: soccer, basketball, football, and so on. This is very important because they target different customers with each of the accounts and helps them advertise the right customers or potential customers.

Comments

Post a Comment

Popular posts from this blog

"Just do it" and "Impossible is nothing"

Nike and Adidas are two brands that have been working and spending millions of dollars in advertising and marketing campaigns over the years, and this is why they are known in the last decades to have some of the most memorable slogans and are some phrases that people relate to these brands. For Nike, their slogan has been the same for many years, “Just do it” which is a simple and direct phrase that inspires people and makes them feel powerful when they wear Nike products. This slogan makes people feel like they should not be afraid of doing something and gives people confidence when they wear and use Nike products, to work for what they want and as the phrase itself says it just do it because you will be able to accomplish any goal you set. For Adidas, the story is a little different, since their most famous slogan that was used for decades was “Impossible is nothing”, but they changed it a couple years ago to “All in” and then changed again to “Adidas is all in”. For the fi...
Read more

NIKEiD and MIADIDAS

Something that has been a new trend and Nike and Adidas have taken advantage off, are the customer design products. These are products that the customers can make from scratch, or even use one of the brand's designs and change it somehow, like giving it a different color, shape, and anything that you want to personalize. Right now, for Adidas and Nike, the biggest portion of this personalized products, are shoes and snickers. Looking at their web pages we can see how much they are promoting NIKEiD and MIADIDAS, which are the place where you can personalize your shoes to have look unique. Looking deeper at what are the actual features that you can change, we can see how they give you different options. For example, MIADIDAS and NIKEiD give you the option to change the design, color, material, laces, personalize them with logos or phrases, and other features. They are still trying to differentiate from one another, for example, NIKEiD gives you the option to “add a name, race ...
Read more

Nike and Adidas: Sponsorship in soccer teams and players

Nike and Adidas have been the sponsors for many athletes and teams over the years and are recognized as 2 of the biggest sportswear companies in the US and worldwide. They have been fighting for years to have the best athletes and the best teams in different sports like soccer, basketball, baseball, and tennis, to name a few. We can see how they target very similar consumers, for example in European soccer we can see how they have sponsorship of some of the biggest clubs. Nike has teams like: Barcelona, Paris Saint-Germain, Manchester City, Inter de Milan, and AS Monaco. In the other hand Adidas had teams like: Real Madrid, Chelsea, Bayern Munich, Manchester United, and AC Milan. This shows how Nike and Adidas are constantly competing with each other to sign the best clubs in Europe in order for the fans to see their brand and their advertisements in places like these teams stadiums. But this brands not only sign sponsorship agreements with clubs, they also sign with national team...
Read more