Nike and Adidas marketing efficiency and how this makes them bigger that the rest

Nike and Adidas have been the sponsors for many athletes and teams over the years and are recognized as 2 of the biggest sportswear companies in the US and worldwide. They have been fighting for years to have the best athletes and the best teams in different sports like soccer, basketball, baseball, and tennis, to name a few. We can see how they target very similar consumers, for example in European soccer we can see how they have sponsorship of some of the biggest clubs. Nike has teams like: Barcelona, Paris Saint-Germain, Manchester City, Inter de Milan, and AS Monaco. In the other hand Adidas had teams like: Real Madrid, Chelsea, Bayern Munich, Manchester United, and AC Milan. This shows how Nike and Adidas are constantly competing with each other to sign the best clubs in Europe in order for the fans to see their brand and their advertisements in places like these teams stadiums. But this brands not only sign sponsorship agreements with clubs, they also sign with national team...

Nike and Adidas are two brands that are known worldwide and have a huge social media presence in different platforms like: Instagram, Facebook, Twitter and YouTube. Almost everyone knows about this brands and what they sell, this is due to their incredible marketing that is engaging with the public. They are also known for having quality products and we can see how they show this in their social media mainly with videos and images. Their visual content is incredible and they make sure every video or image that they post in their accounts in social media is showing what they want the consumer to see. Now looking at each one of the brands separately we see some differences. Looking at 4 of the biggest social media platforms (Instagram, Facebook, Twitter and YouTube) we can see that Nike has more followers than Adidas, especially in Instagram and Twitter. Nike has always been known for having huge budgets for advertisements, and spending huge amounts of money making videos for their ...