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"Just do it" and "Impossible is nothing"

Nike and Adidas are two brands that have been working and spending millions of dollars in advertising and marketing campaigns over the years, and this is why they are known in the last decades to have some of the most memorable slogans and are some phrases that people relate to these brands. For Nike, their slogan has been the same for many years, “Just do it” which is a simple and direct phrase that inspires people and makes them feel powerful when they wear Nike products. This slogan makes people feel like they should not be afraid of doing something and gives people confidence when they wear and use Nike products, to work for what they want and as the phrase itself says it just do it because you will be able to accomplish any goal you set. For Adidas, the story is a little different, since their most famous slogan that was used for decades was “Impossible is nothing”, but they changed it a couple years ago to “All in” and then changed again to “Adidas is all in”. For the fi...
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NIKEiD and MIADIDAS

Something that has been a new trend and Nike and Adidas have taken advantage off, are the customer design products. These are products that the customers can make from scratch, or even use one of the brand's designs and change it somehow, like giving it a different color, shape, and anything that you want to personalize. Right now, for Adidas and Nike, the biggest portion of this personalized products, are shoes and snickers. Looking at their web pages we can see how much they are promoting NIKEiD and MIADIDAS, which are the place where you can personalize your shoes to have look unique. Looking deeper at what are the actual features that you can change, we can see how they give you different options. For example, MIADIDAS and NIKEiD give you the option to change the design, color, material, laces, personalize them with logos or phrases, and other features. They are still trying to differentiate from one another, for example, NIKEiD gives you the option to “add a name, race ...
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Nike and Adidas: Sponsorship in soccer teams and players

Nike and Adidas have been the sponsors for many athletes and teams over the years and are recognized as 2 of the biggest sportswear companies in the US and worldwide. They have been fighting for years to have the best athletes and the best teams in different sports like soccer, basketball, baseball, and tennis, to name a few. We can see how they target very similar consumers, for example in European soccer we can see how they have sponsorship of some of the biggest clubs. Nike has teams like: Barcelona, Paris Saint-Germain, Manchester City, Inter de Milan, and AS Monaco. In the other hand Adidas had teams like: Real Madrid, Chelsea, Bayern Munich, Manchester United, and AC Milan. This shows how Nike and Adidas are constantly competing with each other to sign the best clubs in Europe in order for the fans to see their brand and their advertisements in places like these teams stadiums. But this brands not only sign sponsorship agreements with clubs, they also sign with national team...
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Marketing and social media in the best sportswear brands

Nike and Adidas are two brands that are known worldwide and have a huge social media presence in different platforms like: Instagram, Facebook, Twitter and YouTube. Almost everyone knows about this brands and what they sell, this is due to their incredible marketing that is engaging with the public. They are also known for having quality products and we can see how they show this in their social media mainly with videos and images. Their visual content is incredible and they make sure every video or image that they post in their accounts in social media is showing what they want the consumer to see. Now looking at each one of the brands separately we see some differences. Looking at 4 of the biggest social media platforms (Instagram, Facebook, Twitter and YouTube) we can see that Nike has more followers than Adidas, especially in Instagram and Twitter. Nike has always been known for having huge budgets for advertisements, and spending huge amounts of money making videos for their ...
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