"Just do it" and "Impossible is nothing"
Nike and Adidas are two brands that have been working and spending millions of dollars in advertising and marketing campaigns over the years, and this is why they are known in the last decades to have some of the most memorable slogans and are some phrases that people relate to these brands. For Nike, their slogan has been the same for many years, “Just do it” which is a simple and direct phrase that inspires people and makes them feel powerful when they wear Nike products. This slogan makes people feel like they should not be afraid of doing something and gives people confidence when they wear and use Nike products, to work for what they want and as the phrase itself says it just do it because you will be able to accomplish any goal you set. For Adidas, the story is a little different, since their most famous slogan that was used for decades was “Impossible is nothing”, but they changed it a couple years ago to “All in” and then changed again to “Adidas is all in”. For the fi...